# Admin deep links: product, variant, JSON and bulk editor URLs

> Shopify admin URLs worth bookmarking: product and variant pages, the product page as JSON, the bulk editor on one metafield column and short settings links.

Page: https://lintelagency.com/resources/shopify-tricks/admin-deep-links

## In short

Shopify admin pages have stable URLs you can bookmark and share with staff: admin.shopify.com/store/<store>/products/<ID> opens a product, /products/<ID>/variants/<ID> a variant, and adding .json to a product page shows its raw data with every variant ID. A bulk editor URL such as /bulk?edit=metafields.seo.hidden%3Anumber&resource_name=Product opens one metafield column for all products. Staff still need permission for the page.

## Facts

- **Base:** https://admin.shopify.com/store/<store>
- **Product:** /products/<product ID>
- **Raw data:** Add .json to a product URL
- **Plan:** Every plan
- **Last checked:** 2 November 2026

## How to use it

1. Copy your store name from the admin address bar: admin.shopify.com/store/<store>.
2. Build the link: /products/<ID>, /products/<ID>/variants/<ID>, or the bulk editor URL with your metafield’s namespace, key and type.
3. Bookmark the ones you use daily, or share them in your team’s docs.
4. For a quick data check, add .json to a product page URL and read the variants array.

## Code

### links.txt

```text
# Replace your-store with the name in your admin address bar:
# https://admin.shopify.com/store/your-store

# A product, and one of its variants
https://admin.shopify.com/store/your-store/products/1234567890
https://admin.shopify.com/store/your-store/products/1234567890/variants/12345678901234

# The same product page as JSON (add .json): every variant ID, handle, status
https://admin.shopify.com/store/your-store/products/1234567890.json

# Bulk editor opened on one metafield column for all products
https://admin.shopify.com/store/your-store/bulk?edit=metafields.seo.hidden%3Anumber&resource_name=Product

# Short links Shopify's help center uses for admin pages
https://admin.shopify.com/products
https://admin.shopify.com/products/inventory
https://admin.shopify.com/collections
https://admin.shopify.com/customers
https://admin.shopify.com/discounts
https://admin.shopify.com/themes
https://admin.shopify.com/markets
https://admin.shopify.com/analytics/reports
https://admin.shopify.com/settings/payments
https://admin.shopify.com/settings/languages
https://admin.shopify.com/settings/custom_data
https://admin.shopify.com/apps/flow
```

## Limits and edge cases

- Links only work for staff who are logged in and have permission for that section.
- The bulk editor URL takes edit=metafields.<namespace>.<key>%3A<type>; Shopify’s help documents it with seo.hidden and number.
- Shopify’s help center links admin pages in a short form such as admin.shopify.com/discounts; use the /store/<store> form when you work with several stores.
- Admin layouts change; if a link opens the wrong screen, start from the list page and look for the same item.

## Questions

### How do I link straight to a product in the Shopify admin?

Use https://admin.shopify.com/store/<store>/products/<product ID>. The ID is the number at the end of the product page URL.

### Can I open the Shopify bulk editor with specific columns?

For a metafield column, yes: /bulk?edit=metafields.<namespace>.<key>%3A<type>&resource_name=Product. For other columns, open the editor and use Columns.

### How do I see a product’s raw data in the admin?

Add .json to the end of the product page URL; the browser shows the product with all its variants as JSON.

## Shopify documentation

- [Find product and variant IDs](https://help.shopify.com/en/manual/products/variants/find-variant-id)
- [Managing searchability (bulk editor URL)](https://help.shopify.com/en/manual/online-store/storefront-search/managing-searchability)

## Related

- [Find product, variant and customer IDs](https://lintelagency.com/resources/shopify-tricks/find-product-variant-customer-ids)
- [Bulk editor columns you don’t see by default](https://lintelagency.com/resources/shopify-tricks/bulk-editor-hidden-columns)
- [Shopify admin keyboard shortcuts](https://lintelagency.com/resources/shopify-tricks/admin-keyboard-shortcuts)

License: MIT. Free to use in your own store and in client work.