Digital advertising management: Meta, Google and TikTok Ads
You spend on Meta, Google or TikTok ads but can’t connect the spend to orders, or nobody has time to manage the campaigns properly.
In short
If you can’t tell which ads bring orders, every budget decision is a guess. Lintel manages Meta Ads, Google Ads and TikTok Ads for online stores, starting with measurement, so every campaign reports orders your store can confirm. Then we build the campaign structure, test creative, move budget towards what works and report in plain language. We don’t promise a return on ad spend; we make the numbers trustworthy and act on them.
Who it is for
Your store runs on Shopify, ikas or its own platform, you spend on ads or are about to, and you can’t say with confidence which campaigns bring orders.
Measurement first
Ad platforms optimize towards the events your store sends them, such as purchases. So before we change a campaign, we check what is sent: the Meta Pixel and Conversions API, Google Ads conversions and enhanced conversions, the TikTok Pixel and Events API, and the consent settings that govern them. Purchases reported in the ad platforms should match the orders in your store admin closely enough to trust.
Platforms
Meta Ads (Facebook and Instagram)
Catalog and creative-led campaigns to reach new customers (prospecting) and bring back past visitors (retargeting), with a steady supply of new creative to test.
Google Ads
Search, Shopping and Performance Max campaigns, a clean product feed, and search-term reviews so budget doesn’t go to queries that never buy.
TikTok Ads
Short-video campaigns for products that sell on demonstration, with the Pixel and Events API in place before spend is scaled.
How we work
- Review your accounts and tracking with read-only access, and agree with you on the numbers that count.
- Fix measurement: events, consent, and deduplication, so a purchase reported by both the browser and the server counts once.
- Restructure campaigns around products and margins, and set up creative tests.
- Shift budget by measured results, and report each month in plain language: what ran, what it cost, what it returned, what changes next.
A tool we built for this
We built AI Reklam Analizi — Google & Meta, an ikas app that analyzes Google and Meta ad accounts read-only and points out wasted spend. See all Lintel apps.
What happens when you get in touch
- Send a short briefTell us about your store or project and what isn’t working.
- An engineer reads itEvery brief is read by an engineer, not a salesperson, and we reply by email.
- Scope and pricingWe talk through what the work involves and what it will cost.
- Go ahead if there’s a fitThe project starts once we have agreed scope and price together.
Gencer KarakayaShopify Engineer
Every brief is read by an engineer, not a salesperson.
Questions
- Do we keep ownership of the ad accounts?
- Yes. The accounts, pixels and data stay yours; Lintel works with access you grant and can remove.
- Can you guarantee a return on ad spend?
- No. Results depend on product, price, margin and market. We make measurement reliable, test methodically and report what happened, including what didn’t work.
- Is the ad budget included in your fee?
- No. Ad spend is paid by you directly to Meta, Google or TikTok. Management is scoped and priced separately once we have seen the accounts.