Generative engine optimization (GEO) for AI search
Customers ask AI assistants and AI search before they search the classic way, and your site should be understood correctly.
In short
Generative engine optimization (GEO) makes your website easier for AI-powered search features to find, understand and cite. Lintel works on the parts you control: pages that answer questions directly, clear definitions of what you sell, structured data that matches the page, and technical access for crawlers. No one can guarantee how an AI system will use a page.
Who it is for
Shopify merchants and companies whose customers now ask AI assistants and AI search features before they search the classic way, and who want their products, services and expertise to be understood correctly when those systems summarize the web.
What GEO is, and what it isn’t
GEO builds on search engine optimization. Google says its AI features, such as AI Overviews, draw on the same foundations as Search: pages have to be crawlable, indexable and helpful. GEO adds a focus on how content is read and quoted by answer engines: direct answers, unambiguous entities and facts that can be traced to a source. It is not a trick or a separate index, and it is not keyword stuffing.
What we work on
- Answer-first content structure: a short, direct answer at the top of each important page, followed by the detail.
- Entity clarity: consistent names for your company, products and services, with explicit definitions and relationships.
- Structured data that describes your organization, products, articles and FAQs, and matches what visitors see.
- Crawler access: robots rules, sitemaps, fast server-rendered pages and indexing controls, reviewed for search and AI crawlers.
- Machine-readable summaries such as an llms.txt file, a proposed format for giving language models a guide to your site.
- Content that earns citations: articles and pages that answer real questions with sourced facts. See website performance and technical SEO.
How we work
- Review how your key pages answer the questions customers ask, and how clearly they name what you offer.
- Fix the technical foundations first: crawling, indexing, rendering and structured data.
- Restructure the most important pages so their answers can be read and quoted on their own.
- Check the result in search tools and repeat for the next set of pages.
What to expect
AI search features change often, and they decide for themselves which sources to show. We don’t promise visibility, citations or rankings. We make your pages clear, accurate and technically accessible, which is what these systems say they rely on.
How an enquiry works
- Send a short briefTell us about the store and what isn’t working.
- We review itUsually within 24 hours.
- Scope and pricingWe discuss what the work involves and what it costs.
- Go ahead if there’s a fitThe project starts once scope and price are agreed.
Gencer KarakayaFounder & Shopify Engineer
Every brief is reviewed by the founder.
Questions
- Is GEO different from SEO?
- It builds on SEO. The foundations are the same, crawlable and helpful pages, with more attention to direct answers, clear entities and structured data that answer engines can use.
- Can you get our store cited in AI answers?
- No one can guarantee that. We improve the parts you control, so your pages are easier to find, understand and quote.
- Do we need an llms.txt file?
- It is optional. llms.txt is a proposed format, not an official standard, and we add it when it helps describe a site clearly.