Headless Shopify and Hydrogen development

Someone has recommended a headless rebuild, and you want to know whether it pays for itself.

In short

Lintel plans and builds headless Shopify storefronts with Hydrogen, Shopify’s React-based framework, and the Storefront API. We build on Liquid by default and recommend headless only when it pays for itself: when a storefront needs a custom experience, content or performance that a theme cannot deliver.

Who it is for

Brands that have been told to go headless and want to know whether it is worth it, and teams with a clear need for a custom storefront: a highly interactive experience, content from several sources, or a shared frontend across web and app.

What we build

  • A written recommendation: theme, headless or a mix, with the costs and trade-offs of each.
  • Hydrogen storefronts on the Storefront API, with caching planned from the start.
  • Hosting and deployment on Oxygen, Shopify’s hosting for Hydrogen, or on your own infrastructure when that fits better.
  • Content and integrations: product data from Shopify, editorial content from a CMS or metaobjects, and the APIs around them.

When headless pays for itself

SituationUsually the better choice
A standard store with custom sections and appsA Liquid theme, extended where needed
A custom, app-like shopping experienceHydrogen
Content and commerce from several systems in one frontendHydrogen
A small team without developers to maintain a codebaseA Liquid theme

See how a Hydrogen storefront is built in Snow / Motion, a technical showcase with lab performance metrics.

How an enquiry works

  1. Send a short briefTell us about the store and what isn’t working.
  2. We review itUsually within 24 hours.
  3. Scope and pricingWe discuss what the work involves and what it costs.
  4. Go ahead if there’s a fitThe project starts once scope and price are agreed.

Gencer KarakayaFounder & Shopify Engineer

Every brief is reviewed by the founder.

Questions

Is headless faster than a Shopify theme?
It can be, but not automatically. Speed depends on how the storefront is built and cached. A well-built theme is often fast enough.
What is Hydrogen?
Hydrogen is Shopify’s framework for building headless storefronts with React, designed to work with the Storefront API and Shopify’s Oxygen hosting.
Can we keep our Shopify checkout?
Yes. A headless storefront still uses Shopify for products, carts and checkout.

Sources

  1. Hydrogen and Oxygen fundamentalsShopify developer documentation, checked 25 September 2026
  2. DeploymentsShopify developer documentation, checked 25 September 2026
  3. Storefront API referenceShopify developer documentation, checked 25 September 2026

Have something to build? Let’s engineer it.

Taking a limited number of projects at a time. Usually replies within 24 hours.

Gencer KarakayaFounder & Shopify Engineer

Your brief goes straight to the founder.