Matmazel: Bundled sets in a seasonal catalog
Selling a bag and its matching wallet as one priced set inside a season-driven handbag range
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- Fashion
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid
- Live store
- matmazelcanta.com
The problem here is bundle legibility. When a merchant’s best offer is two products sold together, listing them as separate items hides the deal. The pattern gives the bundle its own card with one price and one saving, and keeps promotions visible at every step. Matmazel, a handbag label from Turkey, is the worked example: pouch, backpack, hand-held, crossbody and shoulder styles, a range that changes each season, and bag-and-wallet sets saving 26–39%. Gencer made each set one card, gave each seasonal edit a homepage block, and kept Turkish discount badges and the free-shipping line at 1,500 TL visible up to the cart.
The problem
With bag categories that overlap and promotional sets layered on top, the store risked becoming cluttered and slow to scan for shoppers who mostly browse on phones.
The storefront pattern
- Set cards that show the bag and wallet as a single offer with one combined price and the percentage saved
- Homepage blocks that surface each seasonal edit, sitting on a tidy category tree
- Turkish-first free-shipping notices and discount badges, shown on listings and carried into the cart
- Product-page images served at responsive sizes and loaded lazily
