Culver Mobility: metafield specs, matched parts
Folding power chairs set side by side on weight, range and capacity, each listing only the parts it fits.
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- Mobility
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid, Metafields
- Live store
- www.culvermobility.com
Mobility equipment is a one-off purchase, often by someone buying for a parent or for themselves, and models differ on what decides fit: folded weight, frame material, range and carrying capacity. Accessories bring a second risk, since each suits only certain chairs. The pattern is structured product data shown identically, with accessory relationships stored against the model. Culver Mobility, which sells folding power chairs and scooters factory-direct, is the example. Gencer held the Kano, Wolf, Shawk and other specs in metafields, rendered one spec panel from them, built heavy-duty, lightweight, reclining and carbon fiber collections on that data, and linked each accessory to its chair. Retail and B2B stay apart.
The problem
Shoppers weigh a light, portable chair against one with more range and capacity, and an accessory that doesn’t fit means a return plus a support call.
The storefront pattern
- One metafield-driven spec panel used across all chair models
- Accessory display keyed to the model, so each page lists only parts that fit
- Product and cart page messaging about fully assembled delivery, free shipping and financing
- Retail storefront and B2B channel kept cleanly apart
