Kam Bıçak: steel grade as a browse path
Hunting and bushcraft buyers pick steel first, so this Turkish knife store treats steel grade as a category.
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- Home and decor
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid
- Live store
- kambicak.com
In specialist catalogs, the attribute customers decide on first is often the one a default theme hides in a spec table. The pattern is to promote that attribute to a collection and a filter, then design product pages around it. The customers of Kam Bıçak, Turkish hunters and bushcrafters, buy folding, tactical, hunting and Puukko knives along with axes and sheaths, and they settle on the steel (carbon, Damascus, D2 or N690) first. Gencer made steel grade browsable beside the knife types, linked blades to sheaths that fit them, opened product templates with blade and steel details, and put shipping and return terms close to add-to-cart on the Turkish storefront.
The problem
Buyers choose on steel grade, but on this Turkish-language outdoor catalog it was hidden among product attributes.
The storefront pattern
- Collections and Liquid filters by steel: carbon, 4116, Damascus, D2 and N690
- Knife-type collections (Puukko, hunting, tactical, folding) plus axes and sheaths, with each blade linked to its sheath
- Product templates that open with blade and steel specifications
- Shipping and return cues in Turkish placed next to add-to-cart
