Print Station USA: one entrance per order route
Where one film can be ordered three ways, each route needs a door of its own, with file rules beside it.
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- DTF printing
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid
- Live store
- printstationusa.com
Some print shops sell a single product through several tools, and a stock layout makes each tool look like any other product card. Print Station USA, a Houston DTF printer, shows the pattern: customers can lay out a sheet in the gang sheet builder, upload a finished sheet, or buy transfers by size, and every order depends on a file they provide. Custom Liquid sections by Gencer separated the three routes visually, added a three-step guide to choosing, uploading and previewing, and moved PNG, JPG and PDF format and resolution advice into the upload step itself, so a poor file is caught early.
The problem
Builder, uploader and by-size catalog overlapped on the page, while the file requirements lived on policy pages away from where a customer selects artwork.
The storefront pattern
- Liquid sections for the by-size catalog, the uploader for finished sheets and the gang sheet builder, each visually distinct
- A three-step guide that follows the order sequence customers actually go through
- PNG, JPG and PDF format and resolution advice sitting beside the upload step
- Theme blocks, reused across pages, stating no minimums, the $100 threshold for free shipping and the satisfaction guarantee
