Ready2Transfer: order-method-first navigation
When customers build their own transfers, the storefront should open with how to order, not what to buy.
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- DTF printing
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid
- Live store
- ready2transfer.com
Build-your-own print suppliers face a routing problem: the visitor already has artwork and needs the right way to submit it. Ready2Transfer, a DTF supplier based in Houston, is the worked example. Its customers can order one design printed to size, fill a gang sheet with logos, or send a sheet they have laid out already. Gencer’s theme work treated those three methods as the main homepage routes and placed UV DTF stickers, glitter DTF, blank apparel, premade sheets and ready-to-press designs by season one level beneath them. Per-size prices, the single gang sheet price and turnaround cues follow the shopper all the way to the cart.
The problem
The typical visitor comes with a file in hand, so a brand ordering for the first time had to see three routes to the same film at once and pick one without confusion.
The storefront pattern
- Separate tappable homepage routes for printing by size, building a sheet and uploading a finished sheet
- Collections for UV DTF stickers, glitter DTF, blank apparel labels, premade gang sheets and ready-to-press sets grouped by theme
- Per-size prices and the fixed gang sheet price displayed together, letting resellers work out what each transfer costs
- Cues for 24h turnaround, the 5 AM cut-off and $75 free shipping on product and collection templates and the hero
