Valente Stone: full-size imagery across six ranges
Where grain is the selling point, the template has to show each piece large before the price appears.
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- Natural stone
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid
- Live store
- valentestone.com
Handcrafted goods whose value lives in surface detail suffer on small, uniform product cards, and a range spread over many categories can start to feel like several shops. Valente Stone illustrates both issues. It sells heavy handcrafted pieces in six categories, including bathtubs, dining tables, console tables, fireplace mantels and marble sinks. Gencer centred the product and collection templates on big hero images so the grain behind a statement basin’s price stays visible, and gave every category a common navigation and gallery pattern, so the range reads as one. Heritage and review content moved out of product descriptions into reusable sections.
The problem
Small cards concealed the veining that customers were paying for, and with six categories the store could have read as several unrelated shops.
The storefront pattern
- Product and collection templates that open with big images so the grain in every piece shows
- A single navigation and gallery system used across all six categories of stone
- Heritage and review sections, reusable and editable in the theme editor
- Stone photos served at the right size for mobile screens
