Anna and Sarah: Tiered pack sizes and subscriptions
Letting shoppers compare pack weights and a subscription price on one product page
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- Food
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid, Metafields
- Live store
- www.annaandsarah.com
The pattern here is tiered variants with a recurring-purchase option. A product sold from a one-pound bag up to a bulk case has a price per weight and a subscription rate on top, so the page must make those prices comparable at once, while catalog-wide claims stay consistent. Anna and Sarah is the worked example, selling USDA organic products: Medjool dates, nuts, seeds, dried figs and cold-pressed juices. Gencer rendered weight tiers as swatches carrying unit and total price, added a subscribe toggle that puts the auto-delivery price beside the one-time price, and kept certification and origin badges in metafields rendered by shared snippets.
The problem
Long variant ranges sat awkwardly next to the auto-delivery offer, making the two hard to compare, and every organic or sourcing claim needed to read the same on each product.
The storefront pattern
- Swatches for each weight tier, updating unit and total price live
- A subscribe-and-save switch on the product page that reveals the auto-delivery price
- Metafield-fed badges covering origin, organic certification and other product attributes
- A mega menu with separate branches for juices, trail mixes, seeds, dates, dried fruit and nuts
- A cart message pointing to the free-shipping threshold
