Brennmore: Personalization in a deep jewelry range
Birthstone and engraving choices carried from product page to cart without crowding a fine-jewelry range
Theme work by Lintel’s founder, Gencer Karakaya.
- Sector
- Jewelry
- Founder’s role
- Theme design and development
- Stack
- Shopify, Liquid, Metafields
- Live store
- brennmore.com
This is the personalization-at-scale problem: a broad catalog where many pieces take a custom choice that must survive into the cart, while the store keeps a quiet, fine-jewelry feel on phones. The pattern stores options in variants and metafields and lets the merchant rotate featured lines from the admin. Brennmore is the worked example, making 14k gold vermeil bracelets, earrings, necklaces and rings set with gemstones and lab diamonds, with themed lines like Zodiac and Celestial. Gencer gave product pages space for close-up shots, materials and selectors, wired birthstone and engraving options through to the cart, and turned the 365-day warranty and shipping notes into reusable blocks.
The problem
The range is wide and full of personal options, yet on a phone it still needed to feel calm and look like fine jewelry.
The storefront pattern
- A product page with room for close-up photos, material details and personalization choices
- Birthstone and engraving selections stored in variants and metafields and passed into the cart
- Collection and feature sections the team edits in the admin to rotate themed lines
- Warranty and shipping reassurance built as blocks that can be reused
